How to Make Your Website Visitors Happy and Avoid Bounces

Do you want to know how to create a profitable website and avoid too many bounces? There are many strategies to increasing sales, but one of the most important is making your visitors happy. If your visitors are not happy, they will click the dreaded “back” button and return to the search results (a bounce). This will not only affect your Google rankings, but it will also decrease sales and profits. I am not referring to simply putting a smile on their faces when they land on your site. I am talking about strategies that keep your visitors on your site and clicking where you want them to. Making your website visitors happy encompasses many different facets, each important to creating a valuable user experience. If you want to skyrocket your sales and maintain your search engine rankings, consider some of these tips to creating a valuable user experience: click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! A Connection Establishing a connection with your website visitors is not as easy as it sounds. It is deeper than simply making a visitor happy. To keep people on your site, you must evoke positive emotions, and the way to do this is to give your visitors exactly what they want to see and experience. Here are some words to keep in mind. They are what your visitors will contemplate when judging your site. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! Is your site… Easy to navigate? Professional? Connecting? Relevant? Reputable? Transparent? One way to connect with your visitors is to use images. Kleenex changes up its homepage images regularly, but on the holidays they use related images that draw in the visitor. On Mother’s Day, they may portray a woman with a child using a Kleenex to comfort the child. When a mother visits the Kleenex site close to Mother’s Day, seeing that image will most likely evoke an emotion and cause her to remain on the site to look around and hopefully take action. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! This is how you establish connections with your visitors. Easy Navigation Poor navigation can lead users to an emotion that is not conducive to sales…frustration. Frustration will cause your visitors to turn back and leave your site. Here are some other tips to keep your users’ frustration to a minimum: click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! Don’t “overdo” your ads, especially the ones above the fold (what users can see without the need to scroll down the page) Keep your site navigation in a visible, accessible place Make your content readable with headlines, bulleted lists, and small paragraphs so it is easier to read and digest. For more information, read the following article: A Lesson in Website Content Writing that Gets Results Answered Questions What are your readers’ problems? What kind of questions do they have? Industry research is an important component to creating websites visitors value. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! Search online forums, Yahoo Answers, blogs, Quora, Facebook, Twitter and any other site where communities of people are engaging in discussion. Search these sites for topics related to your industry and ensure your content answers their questions. Focus on the questions that come up regularly as these will reflect your target audience’s most pressing problems. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! Accurate Content Is your content credible? Reputable? Factual? The days of slapping together any old content to satisfy a minimum word count are over. Your content must not only satisfy your reader’s desire for solutions to their problems, but it also must be credible and hail from reliable sources. If you are an expert in your industry, use your knowledge to craft amazing content. If you are an enthusiast but need information to substantiate your content, avoid visiting just any website on the internet to retrieve information. There is a lot of incorrect information on the web and many people copy the same content. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! If your website includes medical copy or you require content needing substantial research, refer to college and university websites (.edu domains) to retrieve your information. Or consult encyclopedias and online medical journals. If you are a hobbyist, search for authoritative websites in your niche or consider purchasing some books written by experts. Use this information and also look in the back of the books to see where the author sourced information. Your readers want REAL answers to their questions. Credibility will make your visitors happy and lead them to click the “buy” button. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! A Continuous Process A continuous process starts with a user typing a keyword into the search engine, landing on your site and responding to your call to action. We already discussed how you can make your website a better experience for your visitors, but even the greatest website won’t satisfy your visitors if it isn’t related to the user’s query. It’s important to know the keywords your target audience uses to find the information for which they are looking. Once you discover them, craft your website content and elements around these topics. If a user searches for a keyword and doesn’t find related or even EXACT information on your website, they will leave. Ensure your product, website content, images and overall theme matches with precision the keywords your target audience is using to find your site. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! Test Often The only way to truly understand what your website visitors think of your website is to spy on them. Yes, you can spy on your visitors and discover their behavior and where they are clicking on your site. This testing is referred to as usability testing. click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!! Performing this type of testing is relatively easy with the right kind of tool. If you are interested in finding out what your website visitors are thinking, take a look at this article: Introduction to Usability Testing to Increase Conversion Rates Once you determine the elements of your website that aren’t performing well as dictated by your users’ behavior, you can change them one at a time and see improvements in your sales and conversions. Have you tried any of these techniques? Do you think your website visitors are happy with their experience or are there elements you can change or improve? click here if you want to know more on the secrets to boost your website traffic and to make them happy!!!!!!!!